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Predictive analytics using Oracle Data Miner : develop & use data mining models in Oracle Data Miner, SQL & PL/SQL /

"The only Oracle Press guide to developing next-generation predictive analytics applications with Oracle Data MinerPredictive analytics is the most technically sophisticated approach to staying ahead of competitors using advanced techniques to find patterns in enterprise data. This is an essent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tierney, Brendan, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, ©2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"The only Oracle Press guide to developing next-generation predictive analytics applications with Oracle Data MinerPredictive analytics is the most technically sophisticated approach to staying ahead of competitors using advanced techniques to find patterns in enterprise data. This is an essential how-to guide for data scientists, data miners, data analysts, Oracle developers, and DBAs. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to build and apply advanced data mining models and perform data mining tasks in SQL and PL/SQL. Guidance on how to migrate the data mining models from a test environment to a production environment is included. Best practices for creating predictive models that help target key customers, develop detailed customer profiles, find and prevent fraud, stay ahead of the competition, and realize greater profits Reveals how to unlock the power of native SQL functions within the Oracle Database "--
"Perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You'll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise"--
Notas:"Oracle press."
Includes index.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9780071821759
0071821759
0071821678
9780071821674