Artist management for the music business /

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Paul Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management and learn the tools to coach, lead, organise time, manage finances, and market an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Paul, 1946- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, Massachusetts ; Oxfordshire, England : Focal Press, 2015.
Edición:Third edition.
Temas:
Music trade > United States.
Music > Economic aspects.
Performing arts > Vocational guidance.
Musique > Industrie > États-Unis.
Musique > Aspect économique.
Arts du spectacle > Orientation professionnelle.
Music trade.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Considering Artist Management as a Profession
  • Be Creative, Informed, and Connected
  • Understand People and Business
  • Functions of Management
  • Planning
  • Organizing
  • Leading and Directing
  • Controlling
  • Artist Management Skills and Personal Traits
  • Understanding Human Nature
  • Leadership
  • Coaching
  • Networking
  • Social
  • Communication
  • Other Skills
  • Building a Career in Artist Management
  • Management is Part of a Big Business
  • Acquiring the Knowledge
  • Understanding the Nature of Artist Management
  • Making Decisions
  • Managing Pressure
  • Reality One
  • Reality Two
  • Reality Three
  • Reality Four
  • Reality Five
  • Reality Six
  • Reality Seven
  • Reality Eight
  • Managers are Inconspicuous
  • An Understanding of Power in the Music Business
  • The Power of Money
  • The Power of Access
  • The Power of Your Latest Success
  • The Power of Your Body of Work
  • Power Carries a Responsibility to Give Back.
  • The Tools for the Artist Management Entrepreneur
  • Education
  • Experience
  • Vision
  • Business plan
  • The Skills and Characteristics of the Entrepreneur Manager
  • Money Management: Yours and Theirs
  • Basic Money Management
  • Tracking your Company's Money
  • Funding your Company at Startup
  • Final Thoughts
  • Being Commercial is Not Selling Out
  • Know Who You are Artistically
  • Get Experience
  • Social Media and Networking
  • Be Professional
  • Be Prepared for Management
  • Plan to be Patient
  • Tom Parker
  • Lessons Learned
  • Rene Angelil: Targeting
  • Lessons Learned
  • Michael Jeffreys: Conflicts of Interest
  • Lessons Learned
  • Peter Grant: A Shared Belief between the Artist and the Manager
  • Lessons Learned
  • Herbert Breslin: Promoting your Artist
  • Lessons Learned
  • Joe Simpson: Manage by the Boy Scout Motto
  • Lessons Learned
  • Jon Landau: Keeping a Business Focus
  • Lessons Learned
  • Bob Doyle: Using your Network.
  • Lessons Learned
  • Andrew Loog Oldham: Exploit your Artist's Talents
  • Lessons Learned
  • Johnny Wright: A Matter of Timing
  • Lessons Learned
  • Lou Pearlman: A Matter of Trust
  • Lessons Learned
  • Sharon Osbourne: A Family Experience
  • Lessons Learned
  • Lukasz Gottwald (Dr. Luke): Having it in Writing
  • Lessons Learned
  • Jonnetta Patton: Managing an Artist's Image
  • Lessons Learned
  • Scott Siman: Reinvention
  • Lessons Learned
  • Tohme Tohme: "I am not in the Music Business"
  • Lessons Learned
  • Negotiating the Contract
  • The Length of the Contract
  • The Manager's Services to the Artist
  • Exclusivity
  • Power of Attorney
  • The Manager's Payment for Services
  • Earnings Following the Contract Period
  • The Manager's Expenses
  • Other Sections
  • Contracting with a Minor
  • A Contract Example
  • Review Michael Jackson's Final Artist Management Contract
  • Setting and Achieving Goals
  • Planning a Personal Budget for the Artist.
  • Planning and Budgeting an Event
  • An Event Plan
  • When and Where
  • Invitations
  • Food and Beverage
  • The Performance
  • Promotion
  • A Sample Budget
  • Planning Tools
  • Understanding Target Markets
  • Defining an Artist's Target Market
  • Ways to View Market Segments
  • Branding and Image
  • The Artist's Support Team
  • Booking Agent
  • Attorney
  • Publicist
  • Manager of Digital Media
  • Manager of Radio Promotion
  • Business Advisors
  • Alternative Forms of Business for the Artist
  • Proprietorship
  • Partnership
  • Corporation
  • Limited Liability Company or Partnership (LLC)
  • The Internet and Worldwide Web: A Primer for the Artist Manager and the Self-Managed Artist
  • The Importance of a Domain Name
  • A URL
  • Web Hosting Services
  • Content
  • Mining Digital Media for Information
  • Booking the Performance
  • Business Management of Live Performances
  • Tour Management
  • Promoting the Performance
  • The Promoter.
  • The Performance Contract
  • Merchandise
  • International Touring
  • College Tours
  • Copyright
  • Song Publishing
  • Income from Songwriting
  • Income from Song Performance
  • Publishing as a Negotiating Asset
  • Recording for Large Labels
  • Income and Expenses for the Artist from a Recording Contract
  • Creating and Paying for the Recording
  • Artist's Income
  • The Role of the Producer
  • Other Expenses Charged to the Artist
  • Things for which the Label Customarily Pays
  • Current Trends in Contracts for Recording Artists
  • Labels and Artist Management
  • Artists who Own or Record for Independent Labels
  • It's Business
  • The Role of Radio in the Recording Artist's Income
  • The Business of Terrestrial Radio
  • The Business of Satellite and Online Radio
  • The Charts
  • College Radio
  • Sponsorships, Endorsements, Television, and Motion Pictures
  • Presenting the Artist for a Recording Contract: An Exercise in Time Management.
  • Going for the Record Deal
  • Know the Purpose of the Meeting and do the Homework
  • Prepping for the Meeting
  • Planning for Results
  • Budget the Time
  • Practice the Meeting
  • The Meeting
  • Should the Artist Attend the Meeting?
  • Ending the Meeting
  • Ethics and Payola
  • Ethics
  • Payola
  • An Introduction to the Plan
  • Recording Artist Business Plan
  • About the Artist
  • Musical Genre
  • Biography
  • Talents
  • Experience
  • Uniqueness of the Artist
  • Evaluation of the Artist
  • Strengths and Weaknesses of the Artist
  • Opportunities and Threats
  • Action Points Based on this Evaluation
  • Evaluation of the Manager
  • Strengths and Weaknesses of the Manager
  • Opportunities and Threats
  • Conflicts of Interest
  • Establishment of Goals and Timelines
  • Major Goals for the Artist and Sample Strategies and Tactics to Achieve Them
  • Goals Supporting Major Goals (Subordinate to Major Goals) and Sample Strategies and Tactics to Achieve Them.
  • Setting Timelines
  • Development of a Marketing Plan
  • The state of the Industry
  • The Target Market for the Artist!
  • Detailed Plans to Reach the Target
  • Business Framework
  • Form of the Business
  • Personnel Requirements
  • Insurance
  • Other
  • The Financial Plan
  • A Personal Budget for the Artist
  • Budget for Career Plan
  • Exit Strategy
  • The Artist in a Mature Career
  • Planning by the Manager to End the Relationship
  • The Plan Outline
  • Recording Artist Business Plan
  • Coaching
  • Leadership
  • Final Advice.

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