Data-driven marketing and social media /

"As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reve...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: O'Reilly (Firm), O'Reilly Strata Conference
Otros Autores: Bostic, Farrah, Etlinger, Susan, Harbaugh, Edith
Formato: Electrónico Congresos, conferencias Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media, 2014.
Temas:
Association marketing.
Social media.
Médias sociaux.
social media.
Electronic videos.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference."--Resource description page.
Notas:Title from resource description page (Safari, viewed August 6, 2014).
Descripción Física:1 online resource (1 streaming video file (52 min., 29 sec.))

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