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The Crowd Funding Services Handbook : Raising the Money You Need to Fund Your Business, Project, or Invention.
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the onl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Rich, Jason R. | |
| 245 | 1 | 4 | |a The Crowd Funding Services Handbook : |b Raising the Money You Need to Fund Your Business, Project, or Invention. |
| 260 | |a Hoboken : |b Wiley, |c 2014. | ||
| 300 | |a 1 online resource (284 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The Crowd Funding Services Handbook: Raising the Money You Need to Fund Your Business, Project, or Invention; Copyright; Contents; Acknowledgments; About the Author; Introduction; Chapter 1: How Crowd Funding Works: The Basics; What Crowd Funding Is ... and Isn't; Let's Talk Crowd Funding Lingo; Nine Components to a Successful Crowd Funding Campaign; Common Misconceptions about Crowd Funding; It Is Essential to Create an Accurate Time Frame and Budget; Again, There Are No Shortcuts; Crowd Funding Can Be Used to Raise Money for People and Charities, Too. | |
| 505 | 8 | |a The Future Looks Very Bright for Crowd FundingChapter 2: What Types of Businesses, Projects, and Inventions Can Get Funded; Profiles of Project Types That Can Be Successful Using Reward-Based Crowd Funding; Reward-Based Crowd Funding Is Also a Powerful Fund-raising Tool; Become an Experienced Project Backer before Becoming a Project Creator; How to Find Specialty Crowd Funding Platforms; Chapter 3: Introduction to Crowd Funding Platforms and Services; General Reward-Based Crowd Funding Platforms; FundAnything; FundRazr; Indiegogo; Kickstarter; RocketHub. | |
| 505 | 8 | |a Specialty Reward-Based Crowd Funding PlatformsCrowdrise; Dragon Innovation; Fundable; Prizeo; Start A Cure; Upstart; GoFundMe; A Self-Hosted Reward-Based Crowd Funding Option; Selfstarter; Chapter 4: Preplanning Your Crowd Funding Campaign; Define and Fine-Tune Your Project Idea; Pinpointing Your Target Audience; Do Your Research; Choose an Appropriate Crowd Funding Platform to Host Your Campaign; Create Your Campaign's Rewards; Plan Your Schedule; Building or Expanding Your Network; Create Your Overall Marketing Message; Prepare the Content for Your Crowd Funding Campaign. | |
| 505 | 8 | |a Preplan the Promotional Efforts for Your CampaignGathering the Support Services and Experts You'll Need; Calculating a Detailed Budget; Now, You're Ready to Proceed; Chapter 5: Crunching the Numbers; Develop a Budget for Your Reward-Based Crowd Funding Campaign; Elements of Your Crowd Funding Campaign's Budget; Developing a Prototype; Planning Your Crowd Funding Campaign; Building or Expanding Your Network; Producing Your Promotional Video; Online and Traditional Advertising; Developing and Running Your Public Relations Effort; Set a Realistic and Appropriate Funding Goal for Your Project. | |
| 505 | 8 | |a Chapter 6: Targeting Your Backers and SupportersDefining Your Target Audience; Chapter 7: Producing Your Promotional Video; Twelve Elements That Make for a SuccessfulPromotional Video; Conduct More Hands-On Research; Consider Your Production Budget and Goals; Create Your Video's Script and Storyboard; Production Issues to Consider; Choosing the Best HD Video Camera to Shoot Your Video; Selecting Your Background or Shooting Location; Lighting Considerations; Sound Quality Considerations; Showcase the Right Appearance: Wardrobe, Hair, and Makeup Considerations. | |
| 520 | |a Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more tra. | ||
| 504 | |a Includes bibliographical references and index at the end of each chapters. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Crowd funding. | |
| 650 | 0 | |a Venture capital. | |
| 650 | 0 | |a New business enterprises |x Finance. | |
| 650 | 6 | |a Financement participatif. | |
| 650 | 6 | |a Capital à risques. | |
| 650 | 7 | |a Crowd funding. |2 fast |0 (OCoLC)fst01893386 | |
| 650 | 7 | |a New business enterprises |x Finance. |2 fast |0 (OCoLC)fst01036838 | |
| 650 | 7 | |a Venture capital. |2 fast |0 (OCoLC)fst01165298 | |
| 776 | 0 | 8 | |i Print version: |a Rich, Jason R. |t Crowd Funding Services Handbook : Raising the Money You Need to Fund Your Business, Project, or Invention. |d Hoboken : Wiley, ©2014 |z 9781118853009 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118949085/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26968351 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26953727 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis28863523 | ||
| 994 | |a 92 |b IZTAP | ||