Designing and conducting survey research : a comprehensive guide /

"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rea, Louis M.
Otros Autores: Parker, Richard A. (Richard Allen), 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, 2014.
Edición:Fourth edition.
Temas:
Sampling (Statistics)
Social surveys.
Social sciences > Statistical methods.
Échantillonnage (Statistique)
Enquêtes sociales.
Sciences sociales > Méthodes statistiques.
POLITICAL SCIENCE > Public Affairs & Administration.
SOCIAL SCIENCE > Research.
Math & Science
Academic Dissertation
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. Developing and administering questionnaires. An overview of the sample survey process
  • Designing effective questionnaires: basic guidelines
  • Developing survey questions
  • Using focus groups in the survey research process
  • pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion
  • The theoretical basis of sampling
  • Confidence intervals and basic hypothesis testing
  • Determining the sample size
  • Selecting and obtaining a representative sample
  • pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data
  • Testing the difference between means
  • Regression and correlation
  • Preparing an effective final report.

Ejemplares similares