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Customer's new voice : extreme relevancy and experience through volunteered customer information /
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Machine generated contents note: pt. I DAWN OF THE NEW CUSTOMER
- ch. 1 New Information Masters
- Informed
- Sharing
- Mobile
- Future Masters
- Notes
- ch. 2 Power and Transparency
- Absolute Power
- New Transparency
- Note
- ch. 3 Age of Sharing
- Historical Sharing Tools
- Sharing Statistics
- Intentional versus Incidental
- Value of Intent and Context
- Science of Consumer Sharing
- Notes
- pt. II NEW VOICE INNOVATORS' WIN-WIN
- ch. 4 Yesterday's Indirect Information Model
- Yesterday's Model
- Legacy of Indirect Information
- Privacy Not
- Notes
- ch. 5 Emerging Customer's New Voice Business Information Model
- Customer-Direct Information Model
- Forces Driving New Voice Engagement
- Direct Competencies Required
- Unlocking Consumers' Intent
- Notes
- ch. 6 Today's Customer's New Voice Vertical Industry Innovators
- Industry Innovators (Vertical)
- Notes
- ch. 7 Horizontal Industry Innovators
- Collaborative Consumption (Sharing Your Stuff)
- Quantified Self
- Wearable Technology
- Mobile Health
- Internet of Things
- Triangulated Personal Information
- Sensor Technology
- Virtual Reality
- Augmented Reality
- New Customer Information Industry (Consumer as Stakeholder)
- Customer's Voice
- Notes
- ch. 8 Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader
- Scenario 1 Jeff's Shopping Trip
- Scenario 2 Jill's Grocery Shopping
- Overview
- Strategy
- Marketing and Sales
- Customer Service
- Information Technology
- Notes
- pt. III ENGAGING TOMORROW'S NEW VOICE
- Notes
- ch. 9 How Consumers Will Buy Tomorrow
- Selling Reincarnated as Buying: New Buy/Sell Process
- Advertising Inversion
- Notes
- ch. 10 New Privacy
- Government/Advocacy Personal Data Initiatives
- Pivotal Personal Data Protection Initiatives
- Pivotal Business Event Time Line
- Notes
- ch. 11 Future Consumer Data Ecosystem
- Consumer as Information Stakeholder
- Mature Consumer/Business Information Sharing Models
- Walking through the Model
- Three Key Components Enabling the Personal Data Ecosystem
- Frameworks: The Major Ecosystem Governance Mechanism
- Volunteered Customer Information Service Characteristics
- Personal Information as a Sovereign/Monetized Asset
- Personal Data Ecosystem
- Notes.