Customer's new voice : extreme relevancy and experience through volunteered customer information /
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | McKean, John, 1956- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2015]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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