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Customer's new voice : extreme relevancy and experience through volunteered customer information /
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a McKean, John, |d 1956- | |
| 245 | 1 | 0 | |a Customer's new voice : |b extreme relevancy and experience through volunteered customer information / |c John McKean. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."-- |c Unedited summary from book | ||
| 505 | 0 | 0 | |g Machine generated contents note: |g pt. I |t DAWN OF THE NEW CUSTOMER -- |g ch. 1 |t New Information Masters -- |t Informed -- |t Sharing -- |t Mobile -- |t Future Masters -- |t Notes -- |g ch. 2 |t Power and Transparency -- |t Absolute Power -- |t New Transparency -- |t Note -- |g ch. 3 |t Age of Sharing -- |t Historical Sharing Tools -- |t Sharing Statistics -- |t Intentional versus Incidental -- |t Value of Intent and Context -- |t Science of Consumer Sharing -- |t Notes -- |g pt. II |t NEW VOICE INNOVATORS' WIN-WIN -- |g ch. 4 |t Yesterday's Indirect Information Model -- |t Yesterday's Model -- |t Legacy of Indirect Information -- |t Privacy Not -- |t Notes -- |g ch. 5 |t Emerging Customer's New Voice Business Information Model -- |t Customer-Direct Information Model -- |t Forces Driving New Voice Engagement -- |t Direct Competencies Required -- |t Unlocking Consumers' Intent -- |t Notes -- |g ch. 6 |t Today's Customer's New Voice Vertical Industry Innovators -- |t Industry Innovators (Vertical) -- |t Notes -- |g ch. 7 |t Horizontal Industry Innovators -- |t Collaborative Consumption (Sharing Your Stuff) -- |t Quantified Self -- |t Wearable Technology -- |t Mobile Health -- |t Internet of Things -- |t Triangulated Personal Information -- |t Sensor Technology -- |t Virtual Reality -- |t Augmented Reality -- |t New Customer Information Industry (Consumer as Stakeholder) -- |t Customer's Voice -- |t Notes -- |g ch. 8 |t Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader -- |g Scenario 1 |t Jeff's Shopping Trip -- |g Scenario 2 |t Jill's Grocery Shopping -- |t Overview -- |t Strategy -- |t Marketing and Sales -- |t Customer Service -- |t Information Technology -- |t Notes -- |g pt. III |t ENGAGING TOMORROW'S NEW VOICE -- |t Notes -- |g ch. 9 |t How Consumers Will Buy Tomorrow -- |t Selling Reincarnated as Buying: New Buy/Sell Process -- |t Advertising Inversion -- |t Notes -- |g ch. 10 |t New Privacy -- |t Government/Advocacy Personal Data Initiatives -- |t Pivotal Personal Data Protection Initiatives -- |t Pivotal Business Event Time Line -- |t Notes -- |g ch. 11 |t Future Consumer Data Ecosystem -- |t Consumer as Information Stakeholder -- |t Mature Consumer/Business Information Sharing Models -- |t Walking through the Model -- |t Three Key Components Enabling the Personal Data Ecosystem -- |t Frameworks: The Major Ecosystem Governance Mechanism -- |t Volunteered Customer Information Service Characteristics -- |t Personal Information as a Sovereign/Monetized Asset -- |t Personal Data Ecosystem -- |t Notes. |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a McKean, John, 1956- |t Customer's new voice. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] |z 9781119002321 |w (DLC) 2014029363 |
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