Hello, my name is awesome : how to create brand names that stick /

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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro&q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Watkins, Alexandra
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, [2014]
Colección:BK business book.
Temas:
Branding (Marketing)
Brand name products.
Stratégie de marque.
Produits de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Marketing > General.
Brand name products
BUSINESS & ECONOMICS / General
Economics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Search Result 1
Hello, my name is awesome : how to create brand names that stick /
por Watkins, Alexandra
Publicado 2019
Texto completo
Texto completo
Electrónico eBook
Search Result 2
Hello, my name is awesome : how to create brand names that stick /
por Watkins, Alexandra
Publicado 2019
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Search Result 3
Hello, My Name Is Awesome : How to Create Brand Names That Stick.
por Watkins, Alexandra
Publicado 2014
Texto completo
Electrónico eBook
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