Hello, my name is awesome : how to create brand names that stick /

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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro&q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Watkins, Alexandra
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, [2014]
Colección:BK business book.
Temas:
Branding (Marketing)
Brand name products.
Stratégie de marque.
Produits de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Marketing > General.
Brand name products
BUSINESS & ECONOMICS / General
Economics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Contents; Preface; Introduction; 1 SMILE: The 5 Qualities of a Super-Sticky Name; 2 SCRATCH: The 7 Deadly Sins; 3 Domains: Strategies, Secrets, and Silliness; 4 Creative Brief: Your Brand Name Road Map; 5 Brainstorming: How to Be an Idea Machine; 6 Name Review: 12 Rules for Building Consensus; 7 Name Changes: Pros and Cons; Resources; The How Awesome Is My Name Self-Assessment Tool; Trademarking; Logos & Identity Design; Service Providers; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; About Eat My Words; About the Author; Ask Alexandra.

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