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Hello, my name is awesome : how to create brand names that stick /
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro&q...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
[2014]
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| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |