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Hello, my name is awesome : how to create brand names that stick /
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro&q...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
[2014]
|
| Colección: | BK business book.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Watkins, Alexandra. | |
| 245 | 1 | 0 | |a Hello, my name is awesome : |b how to create brand names that stick / |c Alexandra Watkins. |
| 264 | 1 | |a San Francisco : |b Berrett-Koehler Publishers, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a A BK Business book | |
| 500 | |a Includes index. | ||
| 520 | |a "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- |c Provided by publisher | ||
| 520 | |a Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Introduction; 1 SMILE: The 5 Qualities of a Super-Sticky Name; 2 SCRATCH: The 7 Deadly Sins; 3 Domains: Strategies, Secrets, and Silliness; 4 Creative Brief: Your Brand Name Road Map; 5 Brainstorming: How to Be an Idea Machine; 6 Name Review: 12 Rules for Building Consensus; 7 Name Changes: Pros and Cons; Resources; The How Awesome Is My Name Self-Assessment Tool; Trademarking; Logos & Identity Design; Service Providers; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; About Eat My Words; About the Author; Ask Alexandra. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 653 | |a BUSINESS & ECONOMICS / General | ||
| 653 | |a Economics | ||
| 776 | 0 | 8 | |i Print version: |a Watkins, Alexandra. |t Hello, my name is awesome |z 9781626561861 |
| 830 | 0 | |a BK business book. | |
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