Adobe Target classroom in a book : a guide for marketing, business, and IT professionals : the official training workbook from Adobe /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hawkins, Brian
Otros Autores: Chiu-Watson, Lily
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Jose, CA : AdobePress, 2014.
Colección:Classroom in a book.
Temas:
Internet marketing.
Web site development.
Marketing sur Internet.
Sites Web > Développement.
Internet marketing
Web site development
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Adobe Target classroom in a book :  |b a guide for marketing, business, and IT professionals : the official training workbook from Adobe /  |c Brian Hawkins and Lily Chiu-Watson. 
246 3 |a Target classroom in a book 
260 |a San Jose, CA :  |b AdobePress,  |c 2014. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Classroom in a book 
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520 8 |a Annotation  |b Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Web site development. 
650 6 |a Marketing sur Internet. 
650 6 |a Sites Web  |x Développement. 
650 7 |a Internet marketing  |2 fast 
650 7 |a Web site development  |2 fast 
700 1 |a Chiu-Watson, Lily. 
776 0 8 |i Print version:  |a Hawkins, Brian.  |t Adobe Target classroom in a book  |z 9780321962874  |w (OCoLC)872703734 
830 0 |a Classroom in a book. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780133570502/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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