The socially savvy advisor : compliant social media for the financial industry /

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongsid...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Openshaw, Jennifer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2015]
Colección:Wiley finance series
Temas:
Financial services industry.
Investment advisors.
Social media.
Services financiers.
Conseillers en placements.
Médias sociaux.
investment counsels.
social media.
BUSINESS & ECONOMICS > Finance.
Financial services industry
Investment advisors
Social media
Finance.
Business & Economics.
Finance - General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contribu.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118959084
1118959086
1118959078
9781118959077

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