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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken New Jersey : Wiley, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)