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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken New Jersey :
Wiley,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of sales and service : |b how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / |c David Meerman Scott. |
| 264 | 1 | |a Hoboken New Jersey : |b Wiley, |c [2014] | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance f. | ||
| 505 | 0 | |a The old world of sales and service -- The new rules of sales and service -- Your story -- Integrating marketing and sales with buyer personas -- The sales cycle is now the buying cycle -- Agile, real-time social sales -- The new service imperative -- Agile, real-time social service -- The social you -- Your social company. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Big data. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Données volumineuses. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Big data |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Scott, David Meerman. |t New rules of sales and service. |d Hoboken New Jersey : John Wiley & Sons, Inc., [2014] |w (DLC) 2014022280 |
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