The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

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Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken New Jersey : Wiley, [2014]
Temas:
Selling.
Customer services.
Internet marketing.
Big data.
Vente.
Service à la clientèle.
Marketing sur Internet.
Données volumineuses.
selling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Customer services
Internet marketing
Selling
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance f.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118939109
1118939107
9781118939116
1118939115
9781322110219
1322110212
9781119272434
1119272432
1118827856
9781118827857

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