Return on engagement : content strategy and web design techniques for digital marketing /
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Focal Press, Taylor & Francis Group,
[2014]
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Edición: | Second edition. / |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Digital marketing strategy basics
- Content strategy
- SEO and content strategy
- Design strategy: an integrated approach
- Measurement strategy
- Writing for the web
- Producing web video
- Content and social networks
- Creating usable designs
- Climate Ride's pedal power
- Index.