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Return on engagement : content strategy and web design techniques for digital marketing /
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Focal Press, Taylor & Francis Group,
[2014]
|
| Edición: | Second edition. / |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Frick, Tim, |e author. | |
| 245 | 1 | 0 | |a Return on engagement : |b content strategy and web design techniques for digital marketing / |c Tim Frick and Kate Eyler-Werve. |
| 250 | |a Second edition. / |b Tim Frick, Kate Eyler-Werve. | ||
| 264 | 1 | |a New York : |b Focal Press, Taylor & Francis Group, |c [2014] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Previous edition: 2010. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power -- Index. | |
| 520 | |a "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties."-- |c Provided by publisher. | ||
| 520 | |a In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and d. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 700 | 1 | |a Eyler-Werve, Kate, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Frick, Tim. |t Return on engagement. |d New York : Focal Press, Taylor & Francis Group, 2015 |z 9780415844611 |w (DLC) 2013051221 |w (OCoLC)868298684 |
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