Return on engagement : content strategy and web design techniques for digital marketing /

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Frick, Tim (Autor), Eyler-Werve, Kate (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Focal Press, Taylor & Francis Group, [2014]
Edición:Second edition. /
Temas:
Internet marketing.
Social media > Marketing.
Strategic planning.
Web site development.
Marketing sur Internet.
Planification stratégique.
Sites Web > Développement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Strategic planning
Internet marketing
Web site development
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties."--
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and d.
Notas:Previous edition: 2010.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781135012939
1135012938
9781135012922
113501292X
9780203751817
0203751817

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