The power of visual storytelling : how to use visuals, videos, and social media to market your brand /

Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, whil...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walter, Ekaterina
Otros Autores: Gioglio, Jessica
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2014.
Temas:
Viral marketing.
Internet marketing.
Marketing viral.
Marketing sur Internet.
Internet marketing
Viral marketing
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword / by Dan Roam
  • Introduction
  • The rise of visual storytelling
  • Types, tips, and tactics of visual marketing
  • The power of the platform : visual storytelling on social networks
  • Developing a visual storytelling roadmap : from strategy to implementation
  • Real-time marketing in a visual world.

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