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The power of visual storytelling : how to use visuals, videos, and social media to market your brand /

Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, whil...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walter, Ekaterina
Otros Autores: Gioglio, Jessica
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Walter, Ekaterina. 
245 1 4 |a The power of visual storytelling :  |b how to use visuals, videos, and social media to market your brand /  |c Ekaterina Walter, Jessica Gioglio. 
260 |a New York :  |b McGraw-Hill Education,  |c Ã2014. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references and index. 
520 |a Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. --  |c Edited summary from book. 
505 0 |a Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world. 
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650 0 |a Viral marketing. 
650 0 |a Internet marketing. 
650 6 |a Marketing viral. 
650 6 |a Marketing sur Internet. 
650 7 |a Internet marketing  |2 fast 
650 7 |a Viral marketing  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
700 1 |a Gioglio, Jessica. 
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