Cargando…
Marketing /
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better deci...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
2014.
|
| Colección: | Brian Tracy success library.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn882529847 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 140703s2014 nyu o 001 0 eng d | ||
| 040 | |a YDXCP |b eng |e rda |e pn |c YDXCP |d OCLCQ |d OCLCF |d GPM |d EBLCP |d N$T |d E7B |d UMI |d TEFOD |d DEBSZ |d TEFOD |d OCLCQ |d Z5A |d ZCU |d MERUC |d OCLCQ |d HCO |d ICG |d NLE |d VT2 |d OCLCQ |d UKMGB |d WYU |d STF |d DKC |d AU@ |d OCLCQ |d UX1 |d OCLCQ |d DCT |d OCLCQ |d UKAHL |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBB8C2330 |2 bnb | ||
| 016 | 7 | |a 018919850 |2 Uk | |
| 019 | |a 879074057 |a 880900677 |a 988793840 |a 1055381331 |a 1066632361 |a 1081284906 |a 1101724021 |a 1110977805 |a 1129359471 |a 1132371802 |a 1192340166 | ||
| 020 | |a 9780814434222 |q (electronic bk.) | ||
| 020 | |a 0814434223 |q (electronic bk.) | ||
| 020 | |z 9780814434215 | ||
| 020 | |z 0814434215 | ||
| 029 | 1 | |a DEBBG |b BV042966339 | |
| 029 | 1 | |a DEBBG |b BV044185613 | |
| 029 | 1 | |a DEBSZ |b 405702183 | |
| 029 | 1 | |a DEBSZ |b 456338780 | |
| 029 | 1 | |a UKMGB |b 018919850 | |
| 035 | |a (OCoLC)882529847 |z (OCoLC)879074057 |z (OCoLC)880900677 |z (OCoLC)988793840 |z (OCoLC)1055381331 |z (OCoLC)1066632361 |z (OCoLC)1081284906 |z (OCoLC)1101724021 |z (OCoLC)1110977805 |z (OCoLC)1129359471 |z (OCoLC)1132371802 |z (OCoLC)1192340166 | ||
| 037 | |a CL0500000439 |b Safari Books Online | ||
| 037 | |a 28294A55-6C4F-4733-98D3-5C29126FE625 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415 |b .T6954 2014 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Tracy, Brian. | |
| 245 | 1 | 0 | |a Marketing / |c Brian Tracy. |
| 264 | 1 | |a New York : |b American Management Association, |c 2014. | |
| 300 | |a 1 online resource (104 pages .) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Brian Tracy success library | |
| 500 | |a Includes index. | ||
| 520 | |a Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy. | |
| 505 | 8 | |a 16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Tracy, Brian. |t Marketing. |d New York : American Management Association, 2014 |z 9780814434215 |w (DLC) 2014012572 |w (OCoLC)864502744 |
| 830 | 0 | |a Brian Tracy success library. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814434215/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH28319802 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1596433 | ||
| 938 | |a ebrary |b EBRY |n ebr10867284 | ||
| 938 | |a EBSCOhost |b EBSC |n 686833 | ||
| 938 | |a YBP Library Services |b YANK |n 11810814 | ||
| 994 | |a 92 |b IZTAP | ||