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Cutting-edge marketing analytics : real world cases and data sets for hands on learning /
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 140624s2014 njua ob 001 0 eng d | ||
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| 020 | |a 9780133552577 |q (electronic bk.) | ||
| 020 | |a 0133552578 |q (electronic bk.) | ||
| 020 | |z 9780133552584 | ||
| 020 | |z 0133552586 | ||
| 020 | |z 0133552527 | ||
| 020 | |z 9780133552522 | ||
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| 029 | 1 | |a DEBSZ |b 414184777 | |
| 029 | 1 | |a GBVCP |b 795225482 | |
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| 037 | |a CL0500000451 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.127 |b V465 2014 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Venkatesan, Rajkumar. | |
| 245 | 1 | 0 | |a Cutting-edge marketing analytics : |b real world cases and data sets for hands on learning / |c Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education, |c 2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed June 20, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Revenue management. | |
| 650 | 0 | |a Consumer profiling |x Research. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Rentabilité |x Gestion. | |
| 650 | 6 | |a Profil des consommateurs |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Market segmentation. |2 fast |0 (OCoLC)fst01010139 | |
| 650 | 7 | |a Revenue management. |2 fast |0 (OCoLC)fst01096509 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133552584/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1600652 | ||
| 994 | |a 92 |b IZTAP | ||