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The mom inventors handbook : how to turn your great idea into the next big thing /

"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Monosoff, Tamara (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Edición:Revised and expanded second edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The mom inventors handbook :  |b how to turn your great idea into the next big thing /  |c Tamara Monosoff ; foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club. 
250 |a Revised and expanded second edition. 
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505 0 |a Taking your first steps -- From your mind's eye to the palm of your hand -- Market research -- Protect yourself : all about patents, copyrights, and trademarks -- Getting the goods -- Get funded! Creative ways to fund your business -- Making the sale -- Blowing your horn -- Finding a partner -- Taking care of business. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
520 |a "The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"--  |c Provided by publisher 
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