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The mom inventors handbook : how to turn your great idea into the next big thing /
"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2014]
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| Edición: | Revised and expanded second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"-- |
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| Descripción Física: | 1 online resource : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780071822886 0071822887 |