The opening playbook : a professional's guide to building relationships that grow revenue /

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Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dietz, Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Business referrals.
Customer relations.
Méthode de la boule de neige (Marketing)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • CONTENTS
  • ACKNOWLEDGEMENTS
  • INTRODUCTION: WIN THE COIN TOSS
  • SECTION 1: Opening Plays
  • 1 Don't Fumble the Kickoff
  • 2 Establish Field Position
  • 3 Nail the Opening Series
  • 4 Establish Quarterback-Receiver Rhythm
  • 5 Develop Pocket Presence
  • 6 The Right Play at the Right Time
  • SECTION 2: Opening Strategy
  • 7 Avoid the Scrum
  • 8 Own the Open Field
  • SECTION 3: Right Connections: The Relationship Advantage
  • 9 The Triple Option Play
  • 10 Plan Your Draft Picks
  • 11 Respect Your Front Line
  • 12 Be a Better Teammate
  • 13 Find Open Receivers Fast
  • 14 Master the Locker Room Speech
  • SECTION 4: Right Conversations: The Information Advantage
  • 15 Run, Pass, Kick
  • 16 Call the Right Play
  • 17 Command the Huddle
  • 18 No Trick Plays
  • SECTION 5: Right Context: The Experience Advantage
  • 19 Show Your Skills
  • 20 Your Prospects Aren't the Opposing Defense
  • 21 Set the Tone for the Team
  • 22 Play the Odds
  • 23 Get More First Downs
  • SECTION 6: Open-Ended
  • 24 Stay Open
  • 25 Winning in the Red Zone
  • 26 Coda and Resources
  • INDEX
  • ABOUT THE AUTHOR

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