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The opening playbook : a professional's guide to building relationships that grow revenue /

Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dietz, Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The opening playbook :  |b a professional's guide to building relationships that grow revenue /  |c Andrew Dietz. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2014] 
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500 |a Includes index. 
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520 |a Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam Wentworth, a law firm associate on the cusp of becoming a partner. But first he has to prove himself on the field of play by demonstrating his business development abilities. Meanwhile, the play clock is getting close to zero. Throughout the book, Dietz stops the film at critical points, showing you where Sam succeeds and where he trips up. He provides the powerful opening-drive plays (best practices for establishing authentic business relationships), analyzes the defense (obstacles in the way of the success), and suggests audibles (on-the-spot tactical modifications to answer unplanned-for challenges). --  |c Edited summary from book 
546 |a English. 
505 0 |a Cover -- Title Page -- Copyright Page -- CONTENTS -- ACKNOWLEDGEMENTS -- INTRODUCTION: WIN THE COIN TOSS -- SECTION 1: Opening Plays -- 1 Don't Fumble the Kickoff -- 2 Establish Field Position -- 3 Nail the Opening Series -- 4 Establish Quarterback-Receiver Rhythm -- 5 Develop Pocket Presence -- 6 The Right Play at the Right Time -- SECTION 2: Opening Strategy -- 7 Avoid the Scrum -- 8 Own the Open Field -- SECTION 3: Right Connections: The Relationship Advantage -- 9 The Triple Option Play -- 10 Plan Your Draft Picks -- 11 Respect Your Front Line -- 12 Be a Better Teammate 
505 8 |a 13 Find Open Receivers Fast -- 14 Master the Locker Room Speech -- SECTION 4: Right Conversations: The Information Advantage -- 15 Run, Pass, Kick -- 16 Call the Right Play -- 17 Command the Huddle -- 18 No Trick Plays -- SECTION 5: Right Context: The Experience Advantage -- 19 Show Your Skills -- 20 Your Prospects Aren't the Opposing Defense -- 21 Set the Tone for the Team -- 22 Play the Odds -- 23 Get More First Downs -- SECTION 6: Open-Ended -- 24 Stay Open -- 25 Winning in the Red Zone -- 26 Coda and Resources -- INDEX -- ABOUT THE AUTHOR 
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650 0 |a Customer relations. 
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