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Markets for managers : a managerial economics primer /
"Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley and Sons, Inc.,
2014.
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| Colección: | The Wiley finance series
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Evans, Anthony John, |d 1981- | |
| 245 | 1 | 0 | |a Markets for managers : |b a managerial economics primer / |c Anthony J. Evans. |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom : |b John Wiley and Sons, Inc., |c 2014. | |
| 300 | |a 1 online resource (xiii, 258 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a The Wiley finance series | |
| 520 | |a "Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Series; Titlepage; Copyright; Preface; Introduction; Notes; CHAPTER 1 Incentives Matter; 1.1 Managerial individualism; 1.2 Demand Curves; 1.3 Elasticity; Notes; CHAPTER 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; Notes; CHAPTER 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; Notes; CHAPTER 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; Notes. | |
| 505 | 8 | |a CHAPTER 5 Competition and the Market Process5.1 Market Concentration; 5.2 Collusion; 5.3 Market Contestability; 5.4 Monopoly Power; Notes; CHAPTER 6 Capital Theory and Recalculation; 6.1 Microclimate; 6.2 Unemployment; 6.3 Recalculation; Notes; CHAPTER 7 Public Finance; 7.1 Taxation; 7.2 Bonds; 7.3 Banking; 7.4 Saving; 7.5 Real Business Cycles; 7.6 National Income Accounting; Notes; CHAPTER 8 Monetary Theory; 8.1 Inflation; 8.2 Monetary Policy; 8.3 Monetary Regimes; 8.4 Macroeconomic Fluctuations; Notes; CHAPTER 9 Fiscal Policy; 9.1 The Great Depression; 9.2 Fiscal Stimulus. | |
| 505 | 8 | |a 9.3 Expansionary Fiscal Contractions9.4 Confidence; 9.5 Laissez-faire; 9.6 The Phillips Curve; Notes; CHAPTER 10 International Economics; 10.1 Globalisation and Trade Theory; 10.2 Balance of Payments; 10.3 Foreign Exchange Markets; 10.4 Currency Regimes; Notes; CHAPTER 11 Behavioural Economics; 11.1 Behavioural Anomalies; 11.2 Market Efficiency; Notes; CHAPTER 12 Global Prosperity; 12.1 Growth Theory; 12.2 Happiness; 12.3 Economic Freedom; 12.4 Public Choice Theory; 12.5 Transition Economics; Notes; Bibliography; Authored books, articles, working papers, speeches and blogs; Economist articles. | |
| 505 | 8 | |a Unauthored and miscellaneousInterviews; Index; End User License Agreement. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Managerial economics. | |
| 650 | 6 | |a Économie d'entreprise. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Finance. |2 bisacsh | |
| 650 | 7 | |a Managerial economics. |2 fast |0 (OCoLC)fst01007340 | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Theory. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Evans, Anthony John, 1981- |t Markets for managers. |d Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 |z 9781118867969 |w (DLC) 2014022437 |w (OCoLC)881560459 |
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