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Retail 101 : the guide to managing and marketing your retail business /

-- -- "If you've ever felt alone or frustrated building your business, read this book today!"Entrepreneurial DNA

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reyhle, Nicole
Otros Autores: Prescott, Jason
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2014]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Retail 101 :  |b the guide to managing and marketing your retail business /  |c by Nicole Reyhle and Jason Prescott. 
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520 |a -- -- "If you've ever felt alone or frustrated building your business, read this book today!"Entrepreneurial DNA 
504 |a Includes bibliographical references and index. 
505 0 |a Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story -- Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business -- Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers. 
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650 0 |a Retail trade  |x Management. 
650 0 |a Marketing. 
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