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Winning global markets : how businesses invest and prosper in the world's high-growth cities /
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The economic power of global cities
- How city metropolitan regions compete in the global economy
- The real generators of wealth: global multinational company investment
- How multinational companies target city markets for expansion
- How cities compete to attract midsize and large multinational companies
- How a nation can help its city economies
- The responsibilities of companies and cities
- How marketers manage the city-centered global economy.