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The breakthrough challenge : 10 ways to connect today's profit with tomorrow's bottom line /

"Much has been said about corporate social responsibility, and most organizations already understand that they must realign their traditional focus on profit alone to measure results in terms of their economic, social, and environmental effects. What remains largely unexplored is this question:...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Elkington, John, 1949-
Otros Autores: Zeitz, Jochen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, [2014]
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Title Page; Copyright; Contents; Dedication; Foreword; Preface; Introduction: Profit from Tomorrow's Bottom Line; Chapter 1 Adopt the Right Aspirations; Ten Aspirations for Breakthrough Leadership; Aim to Do the Apparently Impossible; Hold Yourself Accountable; Take the Lead; Be Truly Ambitious; Work with Partners; Be Bold-and Simple; Redefine Success; Catalyze Movements; Provide a Voice for the Future; Engage People Around the World; Linking Aspirations to Incentives; Moving Aspirations Beyond Corporate Citizenship; Chapter 2 Create New Corporate Structures.
  • Existing-and Breakthrough-Corporate FormsLLCs; Family-Owned Businesses; Employee-Owned Businesses; Cooperatives; Social Businesses and B Corps; Rethinking Existing Business Structures; Achieving Buy-In for Tomorrow's Corporate Forms; Achieving Critical Mass; Chapter 3 Apply True Accounting Principles; Accounting for Profit and Loss; Probing the Dark Side of Accounting; Accounting in Multiple Dimensions; Reporting Environmental Footprints; Integrated Accounting; Other Initiatives; Chapter 4 Calculate True Returns; Rebooting Economics; Getting a Grip on Externalities.
  • Engaging the Global C-SuiteInvesting for True Returns; Scaling Societal Value; Chapter 5 Embrace Well-Being; Positioning Business as a Driver of Well-Being; Measuring-and Valuing-Happiness and Well-Being; Taking a Cue from Social Entrepreneurs; Editing Choices to Boost Well-Being; Improving Infrastructures; Creating New Societal Dreams; Chapter 6 Level the Playing Field; Abiding by the Rules; Leveraging the Power of Positive Incentives; Removing Perverse Subsidies; Joining Forces; Avoiding Corruption; Evolving the Playing Field; Chapter 7 Pursue Full Transparency.
  • Doing Business in the Goldfish BowlEmbracing Integrated Reporting; Shrinking Our Footprints; Redefining P & L and ROI; Harnessing Big Data; Plugging into the Circular Economy; Chapter 8 Redefine Education; Waking Up to the B-School Challenge; Changing the Relationship Between Business and B-Schools; Meeting the Needs of Tomorrow's Students; Changing the Face of Executive Education; Rediscovering Experiential Learning; Helping Today's Faculty Teach Tomorrow's Leaders; Reengineering Tomorrow's B-Schools; Chapter 9 Learn from Nature's Model; Probing the Three Levels of Biomimicry.
  • Grasping the Ultimate Bottom LineInnovating Like Nature; Gaining Buy-In for Biomimicry; Chapter 10 Keep the Long Run in Mind; Expanding the C-Suite Time Horizon; Expanding the Time Horizon for Shareholders; Shifting Toward Longer-Term Investing; Rewarding Longer-Term Investors; Shuttling Between Timescales; Conclusion: Get Ready to Break Through; Rewriting the Rules; Breaking Through; Accept the Challenge; Commit to Breakthrough Leadership; Get the Internal and External Incentives Right; Join Forces-and Keep Us Posted; Notes; Acknowledgments; About the Authors; Index; More from Wiley; EULA.