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Analytics across the enterprise : how IBM realizes business value from big data and analytics /

Analytics systematically informs human judgment with data-driven insight, improving decision-making and enabling greater innovation and creativity in support of strategy. This book hows how IBM has successfully leveraged analytics across the enterprise, worldwide. Through 31 case studies, the book s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dietrich, Brenda L.
Autor Corporativo: International Business Machines Corporation
Otros Autores: Plachy, Emily C., Norton, Maureen F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : IBM Press, ©2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Dietrich, Brenda L. 
245 1 0 |a Analytics across the enterprise :  |b how IBM realizes business value from big data and analytics /  |c Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton. 
260 |a Upper Saddle River, NJ :  |b IBM Press,  |c ©2014. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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588 0 |a Online resource; title from title page (Safari, viewed June 06, 2014). 
504 |a Includes bibliographical references and index. 
520 |a Analytics systematically informs human judgment with data-driven insight, improving decision-making and enabling greater innovation and creativity in support of strategy. This book hows how IBM has successfully leveraged analytics across the enterprise, worldwide. Through 31 case studies, the book shares real-world perspectives on what does and doesn't work and how to start or accelerate the business transformation. Coverage includes: creating a smarter workforce through big data and analytics; more effectively optimizing supply chain processes; systematically improving financial forecasting; managing financial risk, increasing operational efficiency, and creating business value; reaching more B2B or B2C customers and deepening their engagement; optimizing manufacturing and product management processes; deploying your sales organization to increase revenue and effectiveness; achieving new levels of excellence in services delivery and reducing risk; transforming IT to enable wider use of analytics; and "measuring the immeasurable" and filling gaps in imperfect data 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business intelligence. 
650 0 |a Business enterprises  |x Computer networks. 
650 0 |a Decision making. 
650 0 |a Decision making  |x Statistical methods. 
650 2 |a Decision Making 
650 6 |a Entreprises  |x Réseaux d'ordinateurs. 
650 6 |a Prise de décision. 
650 6 |a Prise de décision  |x Méthodes statistiques. 
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650 7 |a Business intelligence  |2 fast 
650 7 |a Decision making  |2 fast 
650 7 |a Decision making  |x Statistical methods  |2 fast 
700 1 |a Plachy, Emily C. 
700 1 |a Norton, Maureen F. 
710 2 |a International Business Machines Corporation. 
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