Relevance : the power to change minds and behavior and keep you ahead of the competition /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coville, Andrea
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, MA : Bibliomotion, Ã2014.
Temas:
Competition.
Meaning (Psychology) > Social aspects.
Consumer behavior.
Signification (Psychologie) > Aspect social.
Consommateurs > Comportement.
Competition
Consumer behavior
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Are you relevant?
  • Everything is personal
  • Dimensions of relevance (I): quantitative
  • Dimensions of relevance (II): qualitative
  • Dimensions of relevance (III): circumstances
  • Why are we making this effort?
  • How to become (and stay) relevant
  • Relevance and innovation
  • How to become irrelevant
  • How to regain relevance.

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