Relevance : the power to change minds and behavior and keep you ahead of the competition /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coville, Andrea
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, MA : Bibliomotion, Ã2014.
Temas:
Competition.
Meaning (Psychology) > Social aspects.
Consumer behavior.
Signification (Psychologie) > Aspect social.
Consommateurs > Comportement.
Competition
Consumer behavior
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Coville, Andrea. 
245 1 0 |a Relevance :  |b the power to change minds and behavior and keep you ahead of the competition /  |c Andrea Coville ; with Paul B. Brown. 
246 3 0 |a Power to change minds and behavior and keep you ahead of the competition 
260 |a Brookline, MA :  |b Bibliomotion,  |c Ã2014. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a Are you relevant? -- Everything is personal -- Dimensions of relevance (I): quantitative -- Dimensions of relevance (II): qualitative -- Dimensions of relevance (III): circumstances -- Why are we making this effort? -- How to become (and stay) relevant -- Relevance and innovation -- How to become irrelevant -- How to regain relevance. 
520 8 |a Annotation  |b Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. "Relevance" takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Competition. 
650 0 |a Meaning (Psychology)  |x Social aspects. 
650 0 |a Consumer behavior. 
650 6 |a Signification (Psychologie)  |x Aspect social. 
650 6 |a Consommateurs  |x Comportement. 
650 7 |a Competition  |2 fast 
650 7 |a Consumer behavior  |2 fast 
776 0 8 |i Print version:  |a Coville, Andrea.  |t Relevance.  |b First Edition.  |d Brookline, MA : Bibliomotion, books + media, [2014]  |z 9781937134822  |w (DLC) 2013043688  |w (OCoLC)866766482 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781937134839/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Books 24x7  |b B247  |n bkb00064440 
938 |a YBP Library Services  |b YANK  |n 11789775 
994 |a 92  |b IZTAP 

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