Creating and marketing new products and services /

This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-developmen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Garcia, Rosanna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, Ã2014.
Temas:
New products.
New products > Marketing.
Marketing research.
Product design.
Marketing > Recherche.
Conception de produit.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Creating and marketing new products and services /  |c Rosanna Garcia. 
260 |a Boca Raton, FL :  |b CRC Press,  |c Ã2014. 
300 |a 1 online resource (xxv, 383 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
504 |a Includes bibliographical references. 
505 0 |a The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation. 
520 |a This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a New products. 
650 0 |a New products  |x Marketing. 
650 0 |a Marketing research. 
650 0 |a Product design. 
650 6 |a Marketing  |x Recherche. 
650 6 |a Conception de produit. 
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650 7 |a New products.  |2 fast  |0 (OCoLC)fst01036889 
650 7 |a New products  |x Marketing.  |2 fast  |0 (OCoLC)fst01036905 
650 7 |a Product design.  |2 fast  |0 (OCoLC)fst01763003 
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