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Creating and marketing new products and services /
This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-developmen...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press,
Ã2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. |
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| Descripción Física: | 1 online resource (xxv, 383 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 148220360X 9781482203608 |