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Nicely said : writing for the web with style and purpose /

"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fenton, Nicole
Otros Autores: Lee, Kate Kiefer
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [San Francisco, Calif.?] : Peachpit Press, ©2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Style matters
  • What writers do
  • Get your bearings
  • Make a plan
  • Writing basics
  • Find your voice
  • Watch your tone
  • Build a community
  • Sell it without selling out
  • Touchy subjects
  • Make it flow
  • The revision process
  • Style guides.