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Right-time experiences : driving revenue with mobile and big data /

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"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Lopez, Maribel, 1968-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
Temas:	Information technology > Management. Technological innovations > Management. Big data > Economic aspects. Strategic planning. Technologie de l'information > Gestion. Innovations > Gestion. Données volumineuses > Aspect économique. Planification stratégique. BUSINESS & ECONOMICS > General.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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