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The handbook of market intelligence : understand, compete and grow in global markets /
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
Wiley,
2014.
|
| Edición: | 2nd edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Hedin, Hans. | |
| 245 | 1 | 4 | |a The handbook of market intelligence : |b understand, compete and grow in global markets / |c Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
| 250 | |a 2nd edition. | ||
| 264 | 1 | |a Chichester, West Sussex : |b Wiley, |c 2014. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But. | ||
| 542 | |f Copyright © John Wiley and Sons | ||
| 542 | |f Copyright © John Wiley & Sons | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Marketing research. | |
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| 650 | 0 | |a Marketing research |v Case studies. | |
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| 700 | 1 | |a Hirvensalo, Irmeli. | |
| 700 | 1 | |a Vaarnas, Markko. | |
| 776 | 0 | 8 | |i Print version: |a Hedin, Hans. |t Handbook of market intelligence. |b 2nd Edition. |d Hoboken : Wiley, 2014 |z 9781118923627 |w (DLC) 2014013528 |
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