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Selfish, scared and stupid : the truth about human nature and how to make it work at work /
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new products end up on clearance...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld. :
John Wiley and Sons Australia, Ltd,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | OR_ocn879370327 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu---uuuuu | ||
| 008 | 140508s2015 qeaa o 001 0 eng | ||
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| 019 | |a 890704266 |a 892936146 |a 927499831 | ||
| 020 | |a 9780730312796 | ||
| 020 | |a 0730312798 | ||
| 020 | |z 9780730312789 | ||
| 028 | 0 | 1 | |a EB00551799 |b Recorded Books |
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| 035 | |a (OCoLC)879370327 |z (OCoLC)890704266 |z (OCoLC)892936146 |z (OCoLC)927499831 | ||
| 037 | |b 42 McDougall Street Milton QLD 4064 | ||
| 042 | |a anuc | ||
| 050 | 4 | |a BF199 |b .G746 2014 | |
| 082 | 0 | 4 | |a 128 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Gregory, Dan, |e author. | |
| 245 | 1 | 0 | |a Selfish, scared and stupid : |b the truth about human nature and how to make it work at work / |c Dan Gregory, Kieran Flanagan. |
| 264 | 1 | |a Milton, Qld. : |b John Wiley and Sons Australia, Ltd, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new products end up on clearance shelves and why great salespeople often fall short of monthly targets. The book will help readers: learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail; discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures; examine the link between fear and the unknown, including strategies for quelling fears and turning them into action; and learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist. The book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. -- |c Edited summary from book. | ||
| 505 | 0 | |a ""Epigraph""; ""Title Page""; ""Copyright""; ""Dedication""; ""About The Authors""; ""Acknowledgements""; ""Introduction""; ""Who we are and how we came to write this book""; ""What really drives human behaviour?""; ""Who this book is for""; ""Part I: We are all selfish, scared and stupid""; ""Chapter 1: A matter of survival""; ""Selflessness is a recipe for extinction""; ""Selfish is hard to resist""; ""Fearlessness leads to extinction""; ""Fear: one of the most motivating emotions we possess""; ""Complication and complexity lead to extinction""; ""Don’t fight your nature: work with it"" | |
| 505 | 8 | |a ""Chapter 2: The Happy Delusion""""What is The Happy Delusion?""; ""How does this delusion form?""; ""The qualities of the mythical hero""; ""But it is a delusion and delusions cost us""; ""Chapter 3: Why failure happens""; ""The truth is, we set ourselves up for failure""; ""Discipline is hard work""; ""Human irrationality""; ""Beliefs are hard to shift""; ""Our brains are over-confident""; ""Laboratory conditions don’t exist""; ""We over-focus on results""; ""Failure is an error in design""; ""Part II: Think selfish""; ""Chapter 4: Tell me WIIFM""; ""Selfishness can be a force for good"" | |
| 505 | 8 | |a ""Build identity congruence""""Create values alignment""; ""Demonstrate a connection to broader goals""; ""Show them what’s in it for their communities""; ""Offset the cost""; ""Demonstrate that your issue is my issue""; ""The real question is, ‘What’s in it for them?’""; ""Chapter 5: Offer a reward""; ""On carrots and sticks""; ""The psychology of rewards""; ""The importance of acknowledgement""; ""Rewards must be valuable in context""; ""The greatest rewards are unexpected""; ""The difference between ‘more’ and ‘better’""; ""When rewards stop working"" | |
| 505 | 8 | |a ""Chapter 6: Make it enjoyable""""It’s not just girls who want to have fun""; ""Make it a game""; ""The yawning chasm between pleasure and pain""; ""The ‘no pain no gain’ myth""; ""Eat the chocolate frog""; ""Focus on the boring bits""; ""Why so serious?""; ""Part III: Think scared""; ""Chapter 7: Flip the fear""; ""Fear drives change""; ""Some fears cost us""; ""Learn to see fear as a lever for positive change""; ""Define and contain fear""; ""Instil appropriate fear""; ""Rebalance the fear""; ""Chapter 8: Link it to the known""; ""Familiarity is just so familiar"" | |
| 505 | 8 | |a ""Something like an analogy""""Link it to the past""; ""The language of change""; ""Perception is everything""; ""Chapter 9: Show them they’re not alone""; ""We are a social species""; ""Social media exists for a reason""; ""There is safety in numbers""; ""The desire to be ‘normal’""; ""Help us ‘fit in’""; ""Connect us to each other""; ""Connect us to something bigger than ourselves""; ""Watch our six""; ""Show us the love""; ""Part IV: Think stupid""; ""Chapter 10: Make it simple""; ""Confusion paralyses us""; ""Complexity doesn’t equal intelligence"" | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Human behavior. | |
| 650 | 0 | |a Philosophical anthropology. | |
| 650 | 0 | |a Success. | |
| 650 | 0 | |a Conduct of life. | |
| 650 | 0 | |a Social interaction. | |
| 650 | 2 | |a Behavior | |
| 650 | 2 | |a Achievement | |
| 650 | 6 | |a Comportement humain. | |
| 650 | 6 | |a Anthropologie philosophique. | |
| 650 | 6 | |a Succès. | |
| 650 | 6 | |a Morale pratique. | |
| 650 | 6 | |a Interaction sociale. | |
| 650 | 7 | |a human behavior. |2 aat | |
| 650 | 7 | |a philosophical anthropology. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Motivational. |2 bisacsh | |
| 650 | 7 | |a Conduct of life. |2 fast |0 (OCoLC)fst00874563 | |
| 650 | 7 | |a Human behavior. |2 fast |0 (OCoLC)fst00962811 | |
| 650 | 7 | |a Philosophical anthropology. |2 fast |0 (OCoLC)fst01060766 | |
| 650 | 7 | |a Social interaction. |2 fast |0 (OCoLC)fst01122562 | |
| 650 | 7 | |a Success. |2 fast |0 (OCoLC)fst01137041 | |
| 700 | 1 | |a Flanagan, Kieran, |d 1944- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Gregory, Dan, |t Selfish, scared and stupid |z 9780730312789 |w (OCoLC)879370122 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780730312796/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Books 24x7 |b B247 |n bkb00072914 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4029259 | ||
| 938 | |a ebrary |b EBRY |n ebr10910117 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00551799 | ||
| 994 | |a 92 |b IZTAP | ||