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Ready to be a thought leader? : how to increase your influence, impact, and success /
Talent agent, Denise Brosseau, shows readers how to develop and use the gift of harnessing expertise and networks to make innovative thoughts real and replicable, sparking sustainable change and creating movements around ideas. She maps the path from successful executive, professional, or civic lead...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2013.
©2013 |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Foreword, Guy Kawasaki; Introduction: What Do You Want to Be Known For?; What Is a Thought Leader?; Why Become a Thought Leader?; Thought Leaders Needed; My Journey to Thought Leadership; Seven Steps to Thought Leadership; How to Use This Book; The Time Is Now; Getting Started: From Leader to Thought Leader; How Am I Doing So Far?; What Makes a Successful Thought Leader?; Thought Leaders Expand Ideas; Thought Leaders Tell Stories; Thought Leaders Build Lasting Relationships; Thought Leaders Share Certain Behaviors; Getting Started: A Quick Review
- Chapter 1 Find Your Driving PassionFind Your Niche; Can You Pen Your Venn?; How to Pen Your Venn; Envision Your What If? Future; Define Your What If? Future; Think Big; Align With (or Buck) Trends; Identify Key Trends; Find Your Driving Passion: A Quick Review; Chapter 2 Build Your Ripples of Influence; Start Your First Ripples; Expand Your Adjacent Possible
- Assemble Your Bricolage; Case Study: Van Ton-Quinlivan; Nurture Divergent and Consilient Thinking; Case Study: Steve Craft; Find Your Stakeholders; Start with Your Strategic Stakeholders; Who Owes You Loyalty Equity?
- Who Disagrees with You?It's About Them; Don't Give Up Too Easily; Let the ""Market"" Decide; Use Zero-Based Thinking; Done-Not Perfect; Build Your Ripples of Influence: A Quick Review; Chapter 3 Activate Your Advocates; Case Study: Mary Hughes and the 2012 Project; Identify Potential Supporters; Champions and Allies; Consider What's in It for Them; Discover What Might Hold Them Back; Prepare to SPAR; Set Up Tracking and Connection Tools; Prepare a Message Template; Articulate Your Plan of Action; Rehearse, Rehearse, Rehearse; What to Do When It's Time to Engage; From Button to Billboard
- Pick Your Engagement StrategiesPrepare Your Champions; Activate Your Advocates: A Quick Review; Chapter 4 Put Your I on the Line; If Not Me, Then Who?
- Find Your Imperative; Case Study: Zoe Dunning; Followers Can Lead, Too; A Word About Self-Promotion; Take the Long View; Overcome Your Fears; Foster Your Resilience; Find (Lots of) Help; Create a Brain Trust or Mastermind Group; Create a Purse Club; Build Your Own Personal Board of Directors; Let Go of Your Yeah, But
- Put Your I on the Line: A Quick Review; Chapter 5 Codify Your Lessons Learned; Understand How Change Happens
- Overcome the ""Not Me"" AttitudeCapture What You Know; Create a Wisdom Journal; Learn to JuxtaRows; Create Your Intellectual Property; Develop a Visual Representation; Document Your Framework; Find a Great Name; Show Proof That It Works; Protect and Control Your IP; Codify Your Lessons Learned: A Quick Review; Chapter 6 Put Yourself on S.H.O.U.T.; Case Study: Avinash Kaushik, Google; Select Your Audience and Venue; Study Others' Successes; Play the Small Venues First; Build a Quality Personal Brand; Hone Your Message; Learn to Tell a Great Story; Tell Your Story