How the world sees you : discover your highest value through the science of fascination /

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"'how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hogshead, Sally
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, NY] : HarperBusiness, 2014.
Temas:
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Business.
Marketing > Aspect psychologique.
Publicité > Aspect psychologique.
Affaires.
BUSINESS & ECONOMICS > General.
Skills.
Management.
Advertising > Psychological aspects
Business
Marketing > Psychological aspects
Social Sciences.
Psychology.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Where it begins: unlearn boring
  • How to read this book
  • How does the world see you? Why discover your highest distinct value ; How to discover your highest distinct value
  • The fascination advantage system. The seven fascination advantages ; The archetypes
  • Your anthem: the tagline for your personality. The fascination laboratory ; Discover your differences ; The anthem method ; Teams, advantages, and anthems
  • Afterword.

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