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The go-to expert : how to grow your reputation, differentiate yourself from the competition and win new business /
"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place." Toni Hunter, Partner, George Hay Chartered Accountants "This easy-to-read book shows...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, U.K. :
Pearson,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 140421s2014 enka ob 001 0 eng d | ||
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| 019 | |a 964595058 |a 1065983001 | ||
| 020 | |a 9781292014944 |q (electronic bk.) | ||
| 020 | |a 1292014946 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Townsend, Heather. | |
| 245 | 1 | 4 | |a The go-to expert : |b how to grow your reputation, differentiate yourself from the competition and win new business / |c Heather Townsend and Jon Baker. |
| 246 | 3 | 0 | |a How to grow your reputation, differentiate yourself from the competition and win new business |
| 260 | |a Harlow, U.K. : |b Pearson, |c 2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed March 31, 2014). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place." Toni Hunter, Partner, George Hay Chartered Accountants "This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner." Charlie Lawson, National Director, BNI UK & Ireland The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trust | ||
| 505 | 0 | |a Cover -- Contents -- About the authors -- Author's acknowledgements -- Publisher's acknowledgements -- Foreword -- Introduction -- Part 1: Determining what your thing is -- Chapter 1: Why do you want to become the Go-To Expert? -- What are your Reasons for wanting to become the Go-To Expert? -- The importance of setting goals -- Getting started on your journey to becoming the Go-To Expert -- Chapter 2: What is going to be your thing? -- What do we mean by a niche? -- The importance of being committed to your niche -- Why professionals resist adopting a niche -- How to find your niche -- What research you need to do to get underneath the skin of your niche -- Deciding on your niche -- Part 2: Packaging your brand -- Chapter 3: How to make your services irresistible to clients -- What you need to know about your niche to build a successful marketing plan -- Deciding what services to offer -- Your sound bite -- How to package up your services -- How to differentiate yourself from your colleagues and competitors in the eyes of your niche market -- Removing the risk for your clients -- Chapter 4: How to craft the right impression -- Your personal marketing toolkit -- How to dress the part -- Social media etiquette -- Chapter 5: How to use your content to reinforce your expertise -- What is meant by valuable content? -- The three ways to create your content -- What is a content plan? -- Questions to ask before writing a content plan -- Planning your business development content -- Tips to save time producing and sharing content -- The how, what, when and why of blogging -- Part 3: How to build your visibility and profile to generate high-quality, warm levels -- Chapter 6: Networking your way to success -- Why build your network and community? -- How to build your personal networking strategy -- How to generate referrals via your network. | |
| 505 | 8 | |a Your networking routine -- Chapter 7: Publishing your way to success -- The benefits of writing a business book -- The challenges of writing a business book -- The five steps to writing and successfully marketing your book -- How to decide whether to go published or self-published -- Chapter 8: Speaking your way to success -- Why you need to add speaking to your marketing mix -- The difference between 'public speaking' and 'presenting' -- How to design a speach that helps you achieve your objectives -- How to deliver a speech with impact -- How to conquer your nerves -- What should be included in your speaker kit? -- How to successfully secure speaking engagements -- Chapter 9: Using PR to open doors -- The different types of PR available to you -- What the media is looking for -- How to organise your PR Campaign -- How to successfully pitch your article to the media -- What a press release is and why you need it -- How to get yourself regularly called by journalists -- How to get yourself on TV or radio or have a regular column -- Monitoring your media coverage -- How to use PR to win business -- Should you do it yourself or emply a PR professional? -- Chapter 10: Successful seminar selling -- How events help you generate more leads -- The different types of events available to you -- The key stages in planning, marketing and running an event -- Part 4: Turning leads into clients -- Chapter 11: Managing your sales pipeline -- Building your tactical marketing plan -- How to spot a potential lead -- What is my sales pipeline? -- How to follow up with a lead without being pushy -- How to get a face-to-face meeting with your prospect -- The importance of keeping in touch with prospects and past clients -- Proactively warming up prospects in your network -- Chapter 12: Honing your selling skills -- How to qualify a lead. | |
| 505 | 8 | |a How to structure and run a sales meeting -- The difference between features and benefits -- What to do if you are faced with difficult questions from your lead -- Tips to help you write a winning proposal -- How to win a competitive pitch -- Part 5: The business of your brand -- Chapter 13: Curing the growing pains -- Managing growth -- The five phases of client portfolio growth -- Chapter 14: How to build your team -- How to build and develop a team -- What motivates people -- How to give effecctive feedback -- What is SBO? -- How to receive feedback -- Setting goals and objectives -- Why you need a support community -- Who you need in your support community -- Chapter 15: How to keep your knowledge fresh -- How people learn and develop new skills and behaviours -- Stages of your development -- The importance of playing to your strengths -- How to identify gaps in your skill base -- How to keep your knowledge up to date -- Chapter 16: Building your plan and making it happen -- How to build your one-page Go-To Expert business plan -- Your next steps -- Index. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consultants |x Marketing. | |
| 650 | 0 | |a Specialists. | |
| 650 | 0 | |a Expertise. | |
| 650 | 6 | |a Spécialistes. | |
| 650 | 6 | |a Savoir-faire. | |
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| 650 | 7 | |a Expertise |2 fast | |
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| 776 | 0 | 8 | |i Print version: |z 9781292014913 |z 1292014911 |w (DLC) 2013046463 |w (OCoLC)864808763 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781292014913/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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