Cargando…
Million dollar launch : how to kick-start a successful consulting practice in 90 days /
("Weiss is) one of the most highly respected independent consultants in the country. -- "Alan Weiss. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of profes...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Prologue
- Introduction
- PART I THE FIRST 30 DAYS
- 1 Departing and Starting
- Maintaining Bridges
- Consolidating Contacts
- Building the Bank
- Finding a Home
- Gathering Support
- 2 Setting Up Shop
- Legal Beagles
- Equipment and Supplies
- Local Finances and Design
- Scheduling Your Time
- Accepting (and Ignoring) Advice
- 3 Welcome to the Marketing Business
- Creating Brands
- Finding Your Value Proposition
- Moving from Avocation to Occupation
- Identifying Your Sweet Spot
- Blowing Your Own Horn
- Million Dollar Consulting® Market Gravity
- Summary of The First 30 Days
- Part I Review
- PART II THE SECOND 30 DAYS
- 4 Close Encounters of the Client Kind
- Finding that Elusive and Important Number One
- Marketing for Free
- Creating Pipelines
- Creating and Qualifying Leads
- The Million Dollar Consulting® Qualifying System Template
- Getting Paid
- 5 Creating Your Digital Empire
- The Internet Upsides and Downsides
- How to Create and Exploit a Great Blog
- The Truth about Social Media
- The Real Estate of Your Website
- When High Touch Trumps High Tech
- 6 Pursuing the Ideal Prospect
- The Market Value Bell Curve
- Streams You Enter and Streams You Create
- Delivering While Marketing, Marketing While Delivering
- Why Any Partnership Will Work Against You
- Wholesale and Retail
- Part II Review
- PART III THE THIRD 30 DAYS
- 7 Diversifying Your Approaches
- The Million Dollar Consulting® Accelerant Curve
- Taking the Role of Expert, Not Consultant
- Building Your Name as a Brand (Yes, Already)
- Broadcasting the Array of Your Services
- Going Viral
- 8 Creating Passive Income
- Web-Based Products and Services
- Subscription Services
- Hard-Copy Value in a Digital World
- Remote Coaching
- 9 Close to Home: Life Balance
- Drawing People to You
- Maximizing Vacations
- Utilizing Your Support Structure
- Investing Wisely
- Procuring Ongoing Help
- Part III Review
- EPILOGUE: BEYOND THE FIRST 90 DAYS
- 10 The Vital Need to Build and Nurture Self-Esteem
- Self-Talk
- Support Groups Outside the Home
- Building Efficacy
- The Success Loop
- Avoiding the Roller Coaster but Keeping the Thrill
- Appendix
- Acknowledgments
- Index