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Million dollar launch : how to kick-start a successful consulting practice in 90 days /

("Weiss is) one of the most highly respected independent consultants in the country. -- "Alan Weiss. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of profes...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weiss, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, 2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Prologue -- Introduction -- PART I THE FIRST 30 DAYS -- 1 Departing and Starting -- Maintaining Bridges -- Consolidating Contacts -- Building the Bank -- Finding a Home -- Gathering Support -- 2 Setting Up Shop -- Legal Beagles -- Equipment and Supplies -- Local Finances and Design -- Scheduling Your Time -- Accepting (and Ignoring) Advice -- 3 Welcome to the Marketing Business -- Creating Brands -- Finding Your Value Proposition -- Moving from Avocation to Occupation -- Identifying Your Sweet Spot -- Blowing Your Own Horn 
505 8 |a Million Dollar Consulting® Market Gravity -- Summary of The First 30 Days -- Part I Review -- PART II THE SECOND 30 DAYS -- 4 Close Encounters of the Client Kind -- Finding that Elusive and Important Number One -- Marketing for Free -- Creating Pipelines -- Creating and Qualifying Leads -- The Million Dollar Consulting® Qualifying System Template -- Getting Paid -- 5 Creating Your Digital Empire -- The Internet Upsides and Downsides -- How to Create and Exploit a Great Blog -- The Truth about Social Media -- The Real Estate of Your Website -- When High Touch Trumps High Tech 
505 8 |a 6 Pursuing the Ideal Prospect -- The Market Value Bell Curve -- Streams You Enter and Streams You Create -- Delivering While Marketing, Marketing While Delivering -- Why Any Partnership Will Work Against You -- Wholesale and Retail -- Part II Review -- PART III THE THIRD 30 DAYS -- 7 Diversifying Your Approaches -- The Million Dollar Consulting® Accelerant Curve -- Taking the Role of Expert, Not Consultant -- Building Your Name as a Brand (Yes, Already) -- Broadcasting the Array of Your Services -- Going Viral -- 8 Creating Passive Income -- Web-Based Products and Services 
505 8 |a Subscription Services -- Hard-Copy Value in a Digital World -- Remote Coaching -- 9 Close to Home: Life Balance -- Drawing People to You -- Maximizing Vacations -- Utilizing Your Support Structure -- Investing Wisely -- Procuring Ongoing Help -- Part III Review -- EPILOGUE: BEYOND THE FIRST 90 DAYS -- 10 The Vital Need to Build and Nurture Self-Esteem -- Self-Talk -- Support Groups Outside the Home -- Building Efficacy -- The Success Loop -- Avoiding the Roller Coaster but Keeping the Thrill -- Appendix -- Acknowledgments -- Index 
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