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Digital asset management : content architectures, project management, and creating order out of media chaos /
Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is forthose who are planning a digital asset management system or interested inbecoming digital asset managers. This book explains both the purpose of digital asset management systems and why a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Berkeley, CA] :
Apress,
[2014]
|
| Colección: | Expert's voice in content management.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Machine generated contents note: ch. 1 Introduction to DAM
- Twenty-Five Years Ago, Email Was New
- This Book Is an Introduction Itself
- What a DAM Is and Isn't
- DAMs Have Stages of Maturity
- Conclusion
- ch. 2 When It's Time for a DAM: Identifying a Need
- Why Do We Need a DAM?
- Brand Management and Rights Management
- Information Silos
- What Do You Want to Do with a DAM?
- Do We Need a Consultant?
- Needs Assessment for Your DAM
- Archiving Versus Asset Management
- Costs: Time = Money
- How Is a DAM Different from a CMS?
- Costs: Bad User Experience
- Building Your Argument for DAM
- Conclusion
- ch. 3 Choosing the Right DAM Solution
- Why There Is No One Best DAM
- Types of DAMs
- Commercially Available DAMs
- Open Source DAMs
- Home-Brew DAMs
- DAM Support Determines the DAM Software
- In-House Support
- SaS Agreements
- Case Study: A Photographer Needs VPN Access to a Secure DAM
- Problem
- Solution with In-House Support.
- Note continued: Solution with a SaaS
- Solution with In-House Support and a SaaS
- Solutions Summary
- Conclusions
- ch. 4 Where Your DAM Lives
- Servers, Hosting, and Storage
- Types of DAM Server Environments
- Hosting Defined
- Cloud vs. Traditional Hosting and Storage
- Storage
- Addressing Common Storage and Hosting Concerns
- Conclusions
- ch. 5 Staffing for a DAM
- Finding Successful Digital Asset Managers
- What Do Digital Asset Managers Do?
- How Are Digital Asset Managers Paid?
- Who Earned the Most?
- Who Earned the Least?
- Gender and Digital Asset Management
- Racial and Class Diversity
- Educational Background
- Who Manages the Digital Asset Managers?
- Main Roles in Daily Work
- Director or Vice President
- Digital Asset Manager
- Digital Asset Management Specialist
- Where to Find Great Contractors
- Conclusions
- ch. 6 Assets to Manage
- You Can't Drink the Ocean
- Asset Types
- Item Type: Image
- Item Type: Document.
- Note continued: Item Type: Video
- Item Type: Audio
- Item Type: Web Code
- How Complex Multimedia Files Are Handled Within Item Types
- Deciding How to Manage Assets and Expectations
- Starting a DAM with Existing Content
- Starting a DAM with Workflows
- Static Versus Living Assets
- Versioning
- Expiration Utilities and Visible Watermarks
- Bringing It All Together
- ch. 7 Creating and Accessing Assets
- Making DAM Usable
- Identifying M Users
- Creating Access Control Lists
- Uploading Assets
- Arranging and Describing Assets
- User System Requirements: XMP and XML
- User Access Methods
- Finding Specific Assets
- Access for Brand Management
- Providing Reference Services
- Training for DAM Users
- Conclusions
- ch. 8 Finding Assets
- Basic Metadata and Search Strategies
- Types of Searches
- Metadata Types: XMP vs. XML
- Faceted Search
- Metadata Modeling Standards
- Building a Metadata Dictionary.
- Note continued: Keywording and Keyword Dictionaries (Also Known as Tag Libraries)
- Conclusions
- ch. 9 Describing and Searching Mass Sets
- Taking in All the Assets
- Capturing Metadata from Creation Sources
- Building Tunnels to Agencies and Other Systems
- Capturing Metadata from Secondary Sources
- Managing Expectations in Mass Asset Ingest
- Case Study: The Importance of the Immediate Event
- Problem
- Solution 1 Get Ahead of the Problem
- Solution 2 Shortcut the Metadata (for Now)
- Solution 3 Create a Holding Pen
- Solutions Summary
- Detailed Searching and Granularity
- Programming a Helpful Search Interface
- Weighting Search Results
- Conclusion
- ch. 10 Big Data and Bigger Control Issues
- Content Audit and Determining Metrics
- Determining Metrics and ROI
- Asset Metrics
- Download Values of Photographs
- Download Values of Graphics, Illustrations, and Other Digital Artwork
- Download Values of Documents.
- Note continued: Download Values of Audio and Video
- Download Values of Web Code
- Why Are the Asset Valuations So High When Compared to the NARA Chart?
- User Metrics
- List of Suggested User Metrics
- System Metrics
- User Interface Metrics
- Auditing and Big Data
- The Emerging Field of Metadata Metrics
- The Asset Metric That Solves Big Problems for Brand Management
- Determining Return on Investment (ROI)
- Conclusion
- ch. 11 Building Successful Workflows
- What Makes a DAM Workflow Successful?
- Visibility of Workflow Movement Is Key to Workflow Success
- Workflow Implementation Tools End Information Silos
- Sample Workflow: Photo Ingest, Selection, Retouching, and Approval
- Conclusions
- ch. 12 Moving Assets into a New System
- Digital Preservation and Content Migration Strategies
- Digital Preservation
- Migration
- Digitization for Preservation
- Case Study: Three Migrations and a Metadata Model
- Problem.
- Note continued: Solution 1 Content Migration from a Previous DAM
- Solution 2 Content Migration from the Legacy Scanning Project
- Solution 3 Content Migration from a Legacy Flat-File System
- Solutions Summary
- Conclusions
- ch. 13 Brand and Rights Management
- Two Sides of the Same Licensed Coin
- Rentism as an Economic Model
- A Quick-and-Dirty Guide to Rights Management
- Managing Rights Associated with Stock Photography
- Resources for More Information on Copyright
- A Quick and Dirty Guide to Brand Management
- Conclusions
- ch. 14 DAM Is the Future of Work
- Systems Will Mature at the Pace That Management Sets
- Identify Needs and Meet Them
- Find Your Best Balance in Security and Storage Issues
- Economic Concerns, Rights Management, and Lawyers
- The Future of DAMs
- The Micro Future of DAM
- The Macro Future of DAM
- Conclusion
- ch. 15 Glossary of Terms
- ch. 16 Bibliography.