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Eliminating waste in business : run lean, boost profitability /
Redundant employees. Storerooms full of extra stock in case we need it. Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in?more of t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction; Chapter 1: Areas of Waste; Where Do Businesses Spend Money?; The Seven Areas of Waste; Management and Corporate Strategy; Sales; Human Resources; Technology; Finance and Accounting; Business Operations; Appendix; Conclusion; Chapter 2: Strategy of Waste; Prime Areas of Waste; Waste from an Ever-Changing or Unattainable Strategic Plan; What Is Strategy?; Developing a Strategic Plan; Understanding What You're Good At; Understanding Your Market; Developing the Strategy; Executing the Strategy; Waste from Strategy and Management Based on "Fluffy" Outcomes.
- Waste from the Strategic Planning ProcessWaste from Too Much Leadership; Waste from Commitment-Stuck Leaders; Waste from Benchmarking; Waste from Growth; Waste from Mergers and Acquisitions; Waste from R & D; Process Mapping; Spaghetti on the Wall; Product or Service Cannibalization; Don't Let Customers Design Your Products; Waste from Silos; Implementing Strategy Metrics; Conclusion; Waste Checklists; Chapter 3: Marketing; Prime Areas of Waste; Customer Needs and Market Research; Wrong Market Research Techniques; Weak Statistical and Analytical Capabilities.
- Cognitive Biases and Other Irrational Consumer BehaviorsMarketing Silos; Outsourcing Market Research; Market Research Done Right; Waste from Product Decisions; Brand Loyalty, Customer Service, and Word-of-Mouth; Create and Maintain a Brand Personality; Meet and Exceed Expectations; Be Consistent; Encourage Word-of-Mouth Referrals; Overpaying for Branding; New Product Planning; Killing Bad Products/Projects; Inefficient Product/Project Development; Cost Management; Waste from Packaging; Promotional Expenses and Advertising Effectiveness; Waste from Price; Low Cost; Discounts.
- Waste from Bad Place DecisionsMarketing Metrics; Customer Metrics; Customer Satisfaction; Customer Expectations; Customer Value; Brand Preference; Repurchase and Recommend Intentions; Product/Service Development; Price Metrics; Promotions Metrics; Direct Marketing; Advertising; Conclusion; Waste Checklist; Chapter 4: Sales; Prime Areas of Waste; Sales Productivity; Bad Hiring and Firing; Wasteful Hiring Practice #1: Building a Personality Typology of the Star Salesperson; Wasteful Hiring Practice #2: Having No Strategy; Wasteful Hiring Practice #3: Using Traditional Hiring Techniques.
- Wasteful Hiring Practice #4: Recruiting/Promoting from Within or from the Same IndustryNo/Weak Training; No Sales Process/Value-Stream Mapping; Steps to Create Sales Processes; Not Treating Every Marketing Activity Like the Sales Process; Sales Expenses; Sales Travel and Entertaining; Trade Shows; Weak Statistical and Analytical Capabilities; Weak Territory Management; Organize Customers and Markets; Know the Sales Processes; Analyze the Workload; Assign Territories; No Productivity Tracking and Weak Evaluation Processes; Automated Dialers and Telemarketing Firms; Sales Metrics.