Marketing automation for dummies /

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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sweezey, Mathew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Ã2014
Colección:--For dummies.
Temas:
Customer relations > Management > Data processing.
Internet marketing > Data processing.
Marketing sur Internet > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Betriebswirtschaft, Unternehmen.
Sales & Selling.
Customer relations > Management > Data processing
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