Marketing automation for dummies /

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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sweezey, Mathew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Ã2014
Colección:--For dummies.
Temas:
Customer relations > Management > Data processing.
Internet marketing > Data processing.
Marketing sur Internet > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Betriebswirtschaft, Unternehmen.
Sales & Selling.
Customer relations > Management > Data processing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your n.
Notas:Recognizing Basic Scoring Concepts.
Descripción Física:1 online resource (315 pages)
ISBN:9781118772300
111877230X
9781118772270
111877227X

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